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Harsharanjeet S. Jagpal · Study
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Author
Harsharanjeet S. Jagpal
7 works
· latest 1997
· 1 institutions
cluster: provisional
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7
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7
Citations
208
Works here
7
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82
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Most cited in this library
The Effect of New Product Announcements and Preannouncements on Stock Price
1997 · 68 citations
Multicollinearity in Structural Equation Models with Unobservable Variables
1982 · 45 citations
The Marketing Mix Decision Under Uncertainty
1982 · 31 citations
Is There a Well-Defined Internal Reference Price?
1995 · 26 citations
Measuring Joint Advertising Effects in Multiproduct Firms
1981 · 16 citations
Works
7 shown
The Effect of New Product Announcements and Preannouncements on Stock Price
Journal of Market-Focused Management
·
1997
·
3 authors
68
citations
Is There a Well-Defined Internal Reference Price?
ACR North American Advances
·
1995
·
2 authors
26
citations
Multicollinearity in Structural Equation Models with Unobservable Variables
Journal of Marketing Research
·
1982
·
1 author
45
citations
The Marketing Mix Decision Under Uncertainty
Marketing Science
·
1982
·
2 authors
31
citations
Measuring Dynamic Marketing Mix Interactions Using Translog Functions
The Journal of Business
·
1982
·
3 authors
10
citations
Monopoly Price-Advertising Decision-Making Under Uncertainty
Journal of Industrial Economics
·
1981
·
2 authors
12
citations
Measuring Joint Advertising Effects in Multiproduct Firms
Journal of Advertising Research
·
1981
·
1 author
16
citations