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Ray Howard · Study

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Ray Howard

3 works· latest 2022· 1 institutionscluster: provisional

h-index2

i102

Citations45

Works here3

20

21

22

Most cited in this library

The Influence of Budgets on Consumer Spending2022 · 25 citations
Understanding and Neutralizing the Expense Prediction Bias: The Role of Accessibility, Typicality, and Skewness2021 · 20 citations
A prototype theory of consumer expense misprediction2020 · 0 citations

Works

3 shown

The Influence of Budgets on Consumer Spending

Journal of Consumer Research·2022·2 authors·Open access

25citations

Understanding and Neutralizing the Expense Prediction Bias: The Role of Accessibility, Typicality, and Skewness

Journal of Marketing Research·2021·4 authors·Open access

20citations

A prototype theory of consumer expense misprediction

cIRcle (University of British Columbia)·2020·1 author·thesis·Open access

0citations