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Ronald Wayne Ward

10 works· latest 2013· 1 institutionscluster: provisionalORCID 0000-0002-1923-3184

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Citations1,107

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Most cited in this library

Asymmetry in Retail, Wholesale, and Shipping Point Pricing for Fresh Vegetables1982 · 333 citations
A fresh meat almost ideal demand system incorporating negative TV press and advertising impact2001 · 253 citations
Commodity Advertising: The Economics and Measurement of Generic Programs1998 · 119 citations
Probit analysis of fresh meat consumption in Belgium: Exploring BSE and television communication impact2000 · 118 citations
A Pooled Cross‐Section Time Series Model of Coupon Promotions1978 · 87 citations

Works

10 shown

Habit Persistence in Air Passenger Traffic Destined for Florida

Journal of Travel Research·2013·2 authors

15citations

A fresh meat almost ideal demand system incorporating negative TV press and advertising impact

Agricultural Economics·2001·2 authors·Open access

253citations

Probit analysis of fresh meat consumption in Belgium: Exploring BSE and television communication impact

Agribusiness·2000·3 authors

118citations

Commodity Advertising: The Economics and Measurement of Generic Programs

·1998·2 authors

119citations

Advertising and promotions.

·1997·4 authors

24citations

Effectiveness of Fluid Milk Advertising Since the Dairy and Tobacco Adjustment Act of 1983

American Journal of Agricultural Economics·1989·2 authors

87citations

Commodity advertising: Theoretical issues relating to generic and brand promotions

Agribusiness·1985

·3 authors

30citations

Asymmetry in Retail, Wholesale, and Shipping Point Pricing for Fresh Vegetables

American Journal of Agricultural Economics·1982·1 author

333citations

A Pooled Cross‐Section Time Series Model of Coupon Promotions

American Journal of Agricultural Economics·1978·1 author

87citations

From Hedging to Pure Speculation: A Micro Model of Optimal Futures and Cash Market Positions

American Journal of Agricultural Economics·1971·2 authors

41citations