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Dominique Olié Lauga · Study

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Dominique Olié Lauga

4 works· latest 2022· 2 institutionscluster: provisional

h-index4

i104

Citations280

Works here4

11

13

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22

Most cited in this library

A Reference-Dependent Model of the Price–Quality Heuristic2013 · 144 citations
Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs2011 · 86 citations
Ratings, Reviews, and the Marketing of New Products2020 · 38 citations
When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly2022 · 12 citations

Works

4 shown

When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly

Journal of Marketing Research·2022·3 authors·Open access

12citations

Ratings, Reviews, and the Marketing of New Products

Management Science·2020·3 authors·Open access

38citations

A Reference-Dependent Model of the Price–Quality Heuristic

Journal of Marketing Research·2013·3 authors

144citations

Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs

Marketing Science·2011·2 authors

86citations