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Frédéric F. Brunel · Study
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Author
Frédéric F. Brunel
12 works
· latest 2013
· 1 institutions
cluster: provisional
Works
12 shown
Judgment is not color blind: The impact of automatic color preference on product and advertising preferences
Journal of Consumer Psychology
·
2013
·
3 authors
·
Open access
48
citations
Design orientation
Marketing Theory
·
2012
·
4 authors
·
other
50
citations
Effects of Culture, Gender, and Moral Obligations on Responses to Charity Advertising Across Masculine and Feminine Cultures
Journal of Consumer Psychology
·
2006
·
4 authors
149
citations
Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition?
Journal of Consumer Psychology
·
2004
·
3 authors
316
citations
An investigation of the power of emotions in relationship realignment: The gift recipient's perspective
Psychology and Marketing
·
2003
·
3 authors
74
citations
Message Order Effects and Gender Differences in Advertising Persuasion
Journal of Advertising Research
·
2003
·
2 authors
163
citations
Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement
Journal of Consumer Research
·
2003
·
2 authors
788
citations
“So that's what that is”: Examining the impact of analogy on consumers' knowledge development for really new products
Psychology and Marketing
·
2002
·
3 authors
118
citations
Linking Thoughts to Feelings: Investigating Cognitive Appraisals and Consumption Emotions in a Mixed-Emotions Context
Journal of the Academy of Marketing Science
·
2002
·
2 authors
276
citations
Does Relationship Marketing Age Well?
London Business School Review
·
2001
·
4 authors
119
citations
Explaining Gendered Responses to “Help-Self” and “Help-Others” Charity Ad Appeals: The Mediating Role of World-Views
Journal of Advertising
·
2000
·
2 authors
281
citations
Gift Receipt and the Reformulation of Interpersonal Relationships
Journal of Consumer Research
·
1999
·
3 authors
357
citations