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Michael K. Mills · Study
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Author
Michael K. Mills
5 works
· latest 2013
· 2 institutions
cluster: provisional
Works
5 shown
Uncovering Victoria's Secret
Journal of Fashion Marketing and Management
·
2013
·
2 authors
61
citations
Probing brand luxury: A multiple lens approach
Journal of Brand Management
·
2012
·
2 authors
73
citations
Contributing clarity by examining brand luxury in the fashion market
Journal of Business Research
·
2011
·
2 authors
176
citations
Using the Jazz Metaphor to Enhance Student Learning and Skill Development in the Marketing Research Course
Journal of Marketing Education
·
2010
·
1 author
15
citations
Deviant Consumer Behavior: a Different View
ACR North American Advances
·
1979
·
2 authors
24
citations