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Arnold Schuh · Study

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Arnold Schuh

3 works· latest 2014· 1 institutionscluster: provisional

h-index2

i102

Citations145

Works here3

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07

14

Most cited in this library

Global standardization as a success formula for marketing in Central Eastern Europe?2000 · 90 citations
Brand strategies of Western MNCs as drivers of globalization in Central and Eastern Europe2007 · 55 citations
Affordability Strategies for Central and Eastern Europe: From Charity to a Sustainable Business Model2014 · 0 citations

Works

3 shown

Affordability Strategies for Central and Eastern Europe: From Charity to a Sustainable Business Model

WU Research·2014·2 authors·other

0citations

Brand strategies of Western MNCs as drivers of globalization in Central and Eastern Europe

European Journal of Marketing·2007·1 author

55citations

Global standardization as a success formula for marketing in Central Eastern Europe?

Journal of World Business·2000·1 author

90citations