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Ben L. Marder · Study
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Author
Ben L. Marder
15 works
· latest 2022
· 2 institutions
cluster: provisional
ORCID 0000-0003-1641-2344
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Citations
1,356
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Most cited in this library
A comparison of social media marketing between B2B, B2C and mixed business models
2018 · 339 citations
‘What lies behind the filter?’ Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being
2021 · 206 citations
Augmented self - The effects of virtual face augmentation on consumers' self-concept
2021 · 157 citations
‘Snap happy’ brands: Increasing publicity effectiveness through a snapshot aesthetic when marketing a brand on Instagram
2017 · 149 citations
The Role of Photograph Aesthetics on Online Review Sites: Effects of Management- versus Traveler-Generated Photos on Tourists’ Decision Making
2019 · 118 citations
Works
15 shown
Role Morality Discrepancy and Ethical Purchasing: Exploring Felt Responsibility in Professional and Personal Contexts
Business & Society
·
2022
·
1 author
·
Open access
8
citations
‘What lies behind the filter?’ Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being
Computers in Human Behavior
·
2021
·
7 authors
·
Open access
206
citations
Bad Intentions: Customers’ Negative Reactions to Intentional Failures and Mitigating Conditions
Journal of Travel Research
·
2021
·
4 authors
·
Open access
34
citations
‘Going agile’: Exploring the use of project management tools in fostering psychological safety in group work within management discipline courses
The International Journal of Management Education
·
2021
·
7 authors
·
Open access
32
citations
Augmented self - The effects of virtual face augmentation on consumers' self-concept
Journal of Business Research
·
2021
·
4 authors
·
Open access
157
citations
A Bit(coin) of happiness after a failure: An empirical examination of the effectiveness of cryptocurrencies as an innovative recovery tool
Journal of Business Research
·
2020
·
5 authors
·
Open access
37
citations
The Role of Photograph Aesthetics on Online Review Sites: Effects of Management- versus Traveler-Generated Photos on Tourists’ Decision Making
Journal of Travel Research
·
2019
·
4 authors
·
Open access
118
citations
The role of social media in negotiating identity during the process of acculturation
Information Technology and People
·
2019
·
3 authors
·
Open access
57
citations
Hybrid social media: employees’ use of a boundary‐spanning technology
New Technology Work and Employment
·
2018
·
4 authors
·
Open access
48
citations
Conspicuous political brand interactions on social network sites
European Journal of Marketing
·
2018
·
5 authors
·
Open access
24
citations
A comparison of social media marketing between B2B, B2C and mixed business models
Industrial Marketing Management
·
2018
·
5 authors
·
Open access
339
citations
Trumped by context collapse: Examination of ‘Liking’ political candidates in the presence of audience diversity
Computers in Human Behavior
·
2017
·
1 author
·
Open access
16
citations
‘Snap happy’ brands: Increasing publicity effectiveness through a snapshot aesthetic when marketing a brand on Instagram
Computers in Human Behavior
·
2017
·
2 authors
·
Open access
149
citations
The social media balancing act: Testing the use of a balanced self-presentation strategy for politicians using twitter
Computers in Human Behavior
·
2017
·
6 authors
·
Open access
66
citations
“I like them, but won't ‘like’ them”: An examination of impression management associated with visible political party affiliation on Facebook
Computers in Human Behavior
·
2016
·
4 authors
·
Open access
65
citations