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Gediminas Lipnickas · Study

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Gediminas Lipnickas

3 works· latest 2026· 3 institutionscluster: provisionalORCID 0000-0002-9555-9784

h-index3

i100

Citations18

Works here3

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26

Most cited in this library

How much is enough? The role of effort in market shaping2020 · 9 citations
Reducing Resource Expenditure in Value Co-Creation: A Path to Market Shaping2024 · 5 citations
Is phygital the new normal? A literature review of the evolution of services marketing2026 · 4 citations

Works

3 shown

Is phygital the new normal? A literature review of the evolution of services marketing

Journal of Services Marketing·2026·9 authors

4citations

Reducing Resource Expenditure in Value Co-Creation: A Path to Market Shaping

Australasian Marketing Journal (AMJ)·2024·4 authors·Open access

5citations

How much is enough? The role of effort in market shaping

Journal of Business and Industrial Marketing·2020·4 authors

9citations