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Gilberto de los Santos · Study

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Gilberto de los Santos

7 works· latest 2008· 1 institutionscluster: provisional

h-index7

i107

Citations237

Works here7

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Most cited in this library

Client-Sponsored Projects: Bridging the Gap between Theory and Practice1985 · 72 citations
Winter Texans: Two Segments Of The Senior Travel Market1990 · 43 citations
Salesperson?s accent as a globalization issue2000 · 31 citations
Understanding compulsive buyers' online shopping incidence: a closer look at the effects of sales promotions and bargains on Hispanic Americans2007 · 27 citations
Television Advertising in the Arab World: A Status Report2008 · 24 citations

Works

7 shown

The Effective Product Placement: Finding Appropriate Methods and Contexts for Higher Brand Salience

Journal of Promotion Management·2008·3 authors

23citations

Television Advertising in the Arab World: A Status Report

Journal of Advertising Research·2008·4 authors

24citations

Understanding compulsive buyers' online shopping incidence: a closer look at the effects of sales promotions and bargains on Hispanic Americans

Journal of Customer Behaviour·2007·3 authors

27citations

Salesperson?s accent as a globalization issue

Thunderbird International Business Review·2000·2 authors

31citations

Salesperson's Accent and Gender, and Consumer Purchase Intentions

Journal of International Consumer Marketing·1997·4 authors

17citations

Winter Texans: Two Segments Of The Senior Travel Market

Journal of Travel Research·1990·2 authors

43citations

Client-Sponsored Projects: Bridging the Gap between Theory and Practice

Journal of Marketing Education·1985·2 authors

72citations