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Suzanne B. Shu · Study
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Author
Suzanne B. Shu
29 works
· latest 2025
· 3 institutions
cluster: provisional
ORCID 0000-0002-6187-3177
Works
29 shown
When “Year” Feels Near: How Year Versus Length Framing Alters Time Perception and Consumer Decisions
Journal of Marketing Research
·
2025
·
3 authors
·
Open access
3
citations
Decisions about overdraft coverage: Disclosure design and personal finances.
Journal of Experimental Psychology Applied
·
2022
·
2 authors
5
citations
Mementos and the endowment effect
Journal of Behavioral Decision Making
·
2022
·
2 authors
·
Open access
10
citations
Algorithm Aversion and the Aversion to Counter-Normative Decision Procedures
Research Square
·
2022
·
2 authors
·
preprint
·
Open access
4
citations
Evolution of Consumption: A Psychological Ownership Framework
Journal of Marketing
·
2020
·
5 authors
·
Open access
337
citations
Nudging persistence after failure through emergency reserves
Organizational Behavior and Human Decision Processes
·
2019
·
2 authors
·
Open access
22
citations
The Effect of Perceived Similarity on Sequential Risk Taking
Journal of Marketing Research
·
2018
·
2 authors
10
citations
The role of perceived effectiveness on the acceptability of choice architecture
Behavioural Public Policy
·
2018
·
2 authors
69
citations
Solving Stewardship Problems with Increased Psychological Ownership
Springer eBooks
·
2018
·
2 authors
·
chapter
36
citations
Psychological Ownership in Financial Decisions
Springer eBooks
·
2018
·
1 author
·
chapter
15
citations
Is broad bracketing always better? How broad decision framing leads to more optimal preferences over repeated gambles
Judgment and Decision Making
·
2017
·
2 authors
·
Open access
21
citations
The Benefits of Emergency Reserves: Greater Preference and Persistence for Goals that Have Slack with a Cost
Journal of Marketing Research
·
2016
·
2 authors
32
citations
Individual Heterogeneity in Loss Aversion and Its Impact on Social Security Claiming Decisions
·
2015
·
4 authors
7
citations
Using aesthetics and self-affirmation to encourage openness to risky (and safe) choices.
Journal of Experimental Psychology Applied
·
2014
·
2 authors
7
citations
Life Expectation Judgments, Fairness, and Loss Aversion in the Psychology of Social Security Claiming Decisions
·
2013
·
2 authors
9
citations
When Three Charms but Four Alarms: Identifying the Optimal Number of Claims in Persuasion Settings
Journal of Marketing
·
2013
·
2 authors
86
citations
Life expectancy as a constructed belief: Evidence of a live-to or die-by framing effect
Journal of Risk and Uncertainty
·
2012
·
5 authors
·
Open access
88
citations
Using Insights From Behavioral Economics and Social Psychology to Help Patients Manage Chronic Diseases
Journal of General Internal Medicine
·
2012
·
7 authors
·
review
·
Open access
40
citations
Beyond nudges: Tools of a choice architecture
Marketing Letters
·
2012
·
12 authors
·
Open access
35
citations
Psychological ownership and affective reaction: Emotional attachment process variables and the endowment effect
Journal of Consumer Psychology
·
2011
·
2 authors
417
citations
Procrastination of Enjoyable Experiences
Journal of Marketing Research
·
2010
·
2 authors
·
Open access
150
citations
When and how aesthetics influences financial decisions
Journal of Consumer Psychology
·
2010
·
2 authors
111
citations
The Effect of Mere Touch on Perceived Ownership
Journal of Consumer Research
·
2009
·
2 authors
·
Open access
820
citations
Future‐biased search: the quest for the ideal
Journal of Behavioral Decision Making
·
2008
·
1 author
43
citations
The rule of three: How the third event signals the emergence of a streak
Organizational Behavior and Human Decision Processes
·
2007
·
2 authors
·
Open access
122
citations
Reference price and scarcity appeals and the use of multiple influence strategies in retail newspaper advertising
Social Influence
·
2007
·
2 authors
·
Open access
30
citations
To Hold Me Is To Love Me: The Role of Touch in the Endowment Effect
ACR North American Advances
·
2007
·
2 authors
8
citations
The Connections Between Affect and Decision Making: Nine Resulting Phenomena
·
2004
·
2 authors
·
other
32
citations
Belief Bracketing: Can Partitioning Information Change Consumer Judgments?
ACR North American Advances
·
2004
·
2 authors
8
citations