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Viktoria Schuchardt · Study

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Viktoria Schuchardt

1 works· latest 2012· 1 institutionscluster: provisional

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i101

Citations50

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12

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Cause‐related marketing campaigns with luxury firms: An experimental study of campaign characteristics, attitudes, and donations2012 · 50 citations

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Cause‐related marketing campaigns with luxury firms: An experimental study of campaign characteristics, attitudes, and donations

International Journal of Nonprofit and Voluntary Sector Marketing·2012·2 authors

50citations