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Samuel Wight · Study

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Samuel Wight

3 works· latest 2017· 1 institutionscluster: provisional

h-index3

i103

Citations140

Works here3

09

14

17

Most cited in this library

Brand awareness: revisiting an old metric for a new world2017 · 89 citations
The Influences of Brand Usage on Response to Advertising Awareness Measures2009 · 31 citations
The stability and sales contribution of heavy‐buying households2014 · 20 citations

Works

3 shown

Brand awareness: revisiting an old metric for a new world

Journal of Product & Brand Management·2017·3 authors

89citations

The stability and sales contribution of heavy‐buying households

Journal of Consumer Behaviour·2014·2 authors

20citations

The Influences of Brand Usage on Response to Advertising Awareness Measures

International Journal of Market Research·2009·2 authors

31citations