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David Moore

15 works· latest 2015· 3 institutionscluster: provisionalORCID 0000-0002-5228-3124

h-index15

i1015

Citations1,639

Works here15

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Most cited in this library

Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior1994 · 587 citations
Affect Intensity and the Consumer's Attitude toward High Impact Emotional Advertising Appeals1996 · 161 citations
Affect Intensity: An Individual Difference Response to Advertising Appeals1995 · 148 citations
Self-brand connections: The role of attitude strength and autobiographical memory primes2007 · 138 citations
Mediating the expression of emotion in educational collaborative virtual environments: an experimental study2004 · 92 citations

Works

15 shown

Athletes’ Transgressions and Sponsor Evaluations: A Focus on Consumers’ Moral Reasoning Strategies

Journal of Sport Management·2015·3 authors

84citations

Is anticipation delicious? Visceral factors as mediators of the effect of olfactory cues on purchase intentions

Journal of Business Research·2013·1 author

38citations

How Advertising Influences Consumption Impulses

Journal of Advertising·2012·2 authors

52citations

Self-brand connections: The role of attitude strength and autobiographical memory primes

Journal of Business Research·2007·2 authors

138citations

Emotion as a Mediator of the Influence of Gender on Advertising Effectiveness: Gender Differences in Online Self-Reports

Basic and Applied Social Psychology·2007·1 author

31citations

Emotionally Expressive Avatars for Chatting, Learning and Therapeutic Intervention

Lecture notes in computer science·2007·3 authors·other

65citations

Self-Control and the Self-Regulation of Dieting Decisions: The Role of Prefactual Attitudes, Subjective Norms, and Resistance to Temptation

Basic and Applied Social Psychology·2004·3 authors

77citations

Mediating the expression of emotion in educational collaborative virtual environments: an experimental study

Virtual Reality·2004·3 authors

92citations

Affect Intensity and the Consumer's Attitude toward High Impact Emotional Advertising Appeals

Journal of Advertising·1996·2 authors

161citations

Affect Intensity: An Individual Difference Response to Advertising Appeals

Journal of Consumer Research·1995·3 authors

148citations

Multiple Sources in Advertising Appeals: When Product Endorsers are Paid by the Advertising Sponsor

Journal of the Academy of Marketing Science·1994·2 authors

59citations

Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior

Journal of Marketing·1994·2 authors

587citations

Brand choice and deep price discounts

Psychology and Marketing·1989·2 authors

31citations

Negative Emotions As Mediators of Attitudes in Advertising Appeals

ACR North American Advances·1989·2 authors

21citations

Source Magnification: The Role of Multiple Sources in the Processing of Advertising Appeals

Journal of Marketing Research·1987·1 author

55citations