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Gaetano “Nino” Miceli · Study
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Author
Gaetano “Nino” Miceli
8 works
· latest 2024
· 2 institutions
cluster: provisional
ORCID 0000-0001-6869-6161
Works
8 shown
Better abstract or concrete, narrating or not: optimal strategies for the communication of innovation
European Journal of Innovation Management
·
2024
·
3 authors
·
Open access
5
citations
Consumers' identity signaling towards social groups: The effects of dissociative desire on brand prominence preferences
Psychology and Marketing
·
2022
·
4 authors
·
Open access
38
citations
Effects of au naturel packaging colors on willingness to pay for healthy food
Psychology and Marketing
·
2019
·
4 authors
·
Open access
91
citations
Breaking Through Complexity: Visual and Conceptual Dimensions in Logo Evaluation across Exposures
Psychology and Marketing
·
2014
·
4 authors
·
Open access
62
citations
Customer Attitude and Dispositions towards Customized Products: The Interaction between Customization Model and Brand
Journal of Interactive Marketing
·
2013
·
3 authors
29
citations
Looking more or less alike: Determinants of perceived visual similarity between copycat and leading brands
Journal of Business Research
·
2009
·
2 authors
59
citations
How Relationship Age Moderates Loyalty Formation
Journal of Service Research
·
2008
·
3 authors
123
citations
Customizing customization: A conceptual framework for interactive personalization
Journal of Interactive Marketing
·
2007
·
3 authors
143
citations