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Jörg Heinze · Study

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Jörg Heinze

3 works· latest 2018· 1 institutionscluster: provisional

h-index3

i103

Citations118

Works here3

15

17

18

Most cited in this library

Ladders to m-commerce resistance: A qualitative means-end approach2017 · 66 citations
Reducing the Service Deficit in M-Commerce: How Service-Technology Fit Can Support Digital Sales of Complex Products2018 · 32 citations
The Role of Choice in Cause-related Marketing – investigating the Underlying Mechanisms of Cause and Product Involvement2015 · 20 citations

Works

3 shown

Reducing the Service Deficit in M-Commerce: How Service-Technology Fit Can Support Digital Sales of Complex Products

International Journal of Electronic Commerce·2018·2 authors

32citations

Ladders to m-commerce resistance: A qualitative means-end approach

Computers in Human Behavior·2017·2 authors

66citations

The Role of Choice in Cause-related Marketing – investigating the Underlying Mechanisms of Cause and Product Involvement

Procedia - Social and Behavioral Sciences·2015·2 authors·other·Open access

20citations