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Luke Butcher · Study

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Luke Butcher

9 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0001-7617-6211

h-index9

i109

Citations284

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Most cited in this library

Uniqueness and status consumption in Generation Y consumers2017 · 78 citations
Brand prominence in luxury consumption: Will emotional value adjudicate our longing for status?2016 · 57 citations
Neurodivergent (Autism and ADHD) student experiences of access and inclusion in higher education: an ecological systems theory perspective2024 · 53 citations
Revisiting experiential marketing: a Delphi study2023 · 22 citations
Gotta catch ‘em all: invigorating Pokémon through an innovative brand extension2018 · 21 citations

Works

9 shown

Neurodivergent (Autism and ADHD) student experiences of access and inclusion in higher education: an ecological systems theory perspective

Higher Education·2024·2 authors·Open access

53citations

Revisiting experiential marketing: a Delphi study

Journal of Brand Management·2023·2 authors·Open access

22citations

Elevating Food Perceptions Through Luxury Verbal Cues: An Eye-Tracking and Electrodermal Activity Experiment

Australasian Marketing Journal (AMJ)·2021·2 authors

10citations

Path to discontinuance of pervasive mobile games: the case of Pokémon Go in Australia

Asia Pacific Journal of Marketing and Logistics·2020·2 authors

17citations

Gotta catch ‘em all: invigorating Pokémon through an innovative brand extension

Journal of Brand Management·2018·3 authors

21citations

Uniqueness and status consumption in Generation Y consumers

Marketing Intelligence & Planning·2017·3 authors

78citations

Pawning N00bs: Insights into Perceptions of Brand Extensions of the Video Game Industry

Australasian Marketing Journal (AMJ)·2016·3 authors

16citations

Predictors of Purchase Intention of Luxury South Sea Pearls

Australasian Marketing Journal (AMJ)·2016·3 authors

10citations

Brand prominence in luxury consumption: Will emotional value adjudicate our longing for status?

Journal of Brand Management·2016·3 authors

57citations