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Ji Mi Hong · Study

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Ji Mi Hong

4 works· latest 2023· 2 institutionscluster: provisionalORCID 0000-0002-8156-2747

h-index4

i103

Citations76

Works here4

18

21

22

23

Most cited in this library

“Doing Good” versus “Being Good”: The interplay between pride appeals and regulatory‐focused messages in green advertising2021 · 33 citations
Don’t Make Me Feel Guilty! Examining the Effect of a Past Moral Deed on Perceived Irritation with Guilt Appeals in Environmental Advertising2022 · 28 citations
Is unfit CSR novel? Exploring the impact of CSR knowledge, brand–cause fit, and perceived novelty on consumer response2023 · 10 citations
An Investigation of the Interplay Between Regulatory Fit and Image–Message Congruence in Fundraising Messages2018 · 5 citations

Works

4 shown

Is unfit CSR novel? Exploring the impact of CSR knowledge, brand–cause fit, and perceived novelty on consumer response

International Journal of Advertising·2023·2 authors

10citations

Don’t Make Me Feel Guilty! Examining the Effect of a Past Moral Deed on Perceived Irritation with Guilt Appeals in Environmental Advertising

Journal of Current Issues & Research in Advertising·2022·2 authors

28citations

“Doing Good” versus “Being Good”: The interplay between pride appeals and regulatory‐focused messages in green advertising

Journal of Applied Social Psychology·2021·3 authors

33citations

An Investigation of the Interplay Between Regulatory Fit and Image–Message Congruence in Fundraising Messages

Journal of Current Issues & Research in Advertising·2018·2 authors

5citations