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Dalton McGuinness · Study

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Dalton McGuinness

5 works· latest 1995· 1 institutionscluster: provisional

h-index5

i105

Citations98

Works here5

90

92

95

Most cited in this library

The Effect of Product Sampling on Product Trial, Purchase and Conversion1992 · 34 citations
The Effect of Product Sampling and Couponing on Purchase Behaviour: Some Empirical Evidence1995 · 19 citations
Predicting the Demand for Frequently Purchased Items1992 · 17 citations
An Empirical Test of Product Sampling and Couponing1995 · 16 citations
The Effect of In-store Sampling on the Sale of Food Products1990 · 12 citations

Works

5 shown

An Empirical Test of Product Sampling and Couponing

Market Research Society Journal·1995·3 authors

16citations

The Effect of Product Sampling and Couponing on Purchase Behaviour: Some Empirical Evidence

International Journal of Advertising·1995·3 authors

19citations

The Effect of Product Sampling on Product Trial, Purchase and Conversion

International Journal of Advertising·1992·2 authors

34citations

Predicting the Demand for Frequently Purchased Items

·1992·3 authors

17citations

The Effect of In-store Sampling on the Sale of Food Products

·1990·2 authors

12citations