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Marta Mensa · Study

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Marta Mensa

8 works· latest 2023· 3 institutionscluster: provisionalORCID 0000-0002-8239-3674

h-index7

i107

Citations127

Works here8

70

15

19

20

23

Most cited in this library

Portraits of Women: Mexican and Chilean Stereotypes in Digital Advertising2020 · 26 citations
Creative women in Peru: outliers in a machismo world2015 · 23 citations
Nurtured and sorrowful: Positive and negative emotional appeals in COVID-19 themed brand communications2020 · 17 citations
Do you remember me? Women sexual objectification in advertising among young consumers2020 · 16 citations
Women Creatives and Machismo in Mexican Advertising: Challenging Barriers to success2019 · 14 citations

Works

8 shown

Nurtured and sorrowful: Positive and negative emotional appeals in early COVID-19 themed brand communications

Communication & Society·2023·2 authors·Open access

11citations

Nurtured and sorrowful: Positive and negative emotional appeals in COVID-19 themed brand communications

·2020·2 authors·preprint·Open access

17citations

Do you remember me? Women sexual objectification in advertising among young consumers

Young Consumers Insight and Ideas for Responsible Marketers·2020·2 authors

16citations

Portraits of Women: Mexican and Chilean Stereotypes in Digital Advertising

Communication & Society·2020·2 authors·Open access

26citations

Women Creatives and Machismo in Mexican Advertising: Challenging Barriers to success

European Review of Latin American and Caribbean Studies | Revista Europea de Estudios Latinoamericanos y del Caribe·2019·2 authors·Open access

14citations

Método para la construcción de grandes corpus temáticos de noticias de prensa digital. Hacia un corpus sobre el hecho alimentario

·2019·3 authors·report·Open access

7citations

Creative women in Peru: outliers in a machismo world

Communication & Society·2015·1 author·Open access

23citations

Las metodologías utilizadas en las investigaciones de creatividad publicitaria (1965-2007)

Communication & Society·1970·2 authors·Open access

13citations