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Praggyan Mohanty · Study

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Praggyan Mohanty

2 works· latest 2014· 2 institutionscluster: provisionalORCID 0000-0002-9635-1133

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Citations272

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Most cited in this library

The time-harried shopper: Exploring the differences between maximizers and satisficers2008 · 207 citations
Did You Get It? Factors Influencing Subjective Comprehension of Visual Metaphors in Advertising2014 · 65 citations

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Did You Get It? Factors Influencing Subjective Comprehension of Visual Metaphors in Advertising

Journal of Advertising·2014·2 authors

65citations

The time-harried shopper: Exploring the differences between maximizers and satisficers

Marketing Letters·2008·3 authors

207citations