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Pragya Mathur · Study

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Pragya Mathur

11 works· latest 2023· 2 institutionscluster: provisional

h-index9

i109

Citations499

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Most cited in this library

The Effects of Country-Related Affect on Product Evaluations2014 · 106 citations
Consumers' implicit theories about personality influence their brand personality judgments2012 · 98 citations
The Influence of Consumers’ Lay Theories on Approach/Avoidance Motivation2009 · 86 citations
Consumer mindsets and self‐enhancement: Signaling versus learning2015 · 78 citations
The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies2013 · 36 citations

Works

11 shown

Brand extension failure and parent brand penalty: The role of implicit theories

Journal of Consumer Psychology·2023·5 authors·Open access

22citations

The Context (In)Dependence of Low-Fit Brand Extensions

Journal of Marketing·2022·4 authors

22citations

Personality Matters during a Pandemic: Implicit Theory Beliefs Influence Preparedness and Prevention Behaviors

Journal of the Association for Consumer Research·2020·3 authors

19citations

Consumer mindsets and self‐enhancement: Signaling versus learning

Journal of Consumer Psychology·2015·3 authors

78citations

The Effects of Country-Related Affect on Product Evaluations

Journal of Consumer Research·2014·3 authors

106citations

The effects of goal progress cues: An implicit theory perspective

Journal of Consumer Psychology·2014·3 authors

30citations

The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies

Organizational Behavior and Human Decision Processes·2013·5 authors

36citations

Hedonism versus accuracy: the influence of motivation and affect on the evaluation of multiple gains and losses

Review of Managerial Science·2012·4 authors

2citations

Consumers' implicit theories about personality influence their brand personality judgments

Journal of Consumer Psychology·2012·3 authors

98citations

The Influence of Consumers’ Lay Theories on Approach/Avoidance Motivation

Journal of Marketing Research·2009·3 authors

86citations

Mood Influence on the Valuation of Multiple Gains and Losses

Alexandria (UniSG) (University of St.Gallen)·2007·4 authors·other

0citations