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Dennis E. Garrett · Study

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Dennis E. Garrett

10 works· latest 1999· 3 institutionscluster: provisional

h-index10

i1010

Citations1,453

Works here10

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Most cited in this library

Marketing Theory: Evolution and Evaluation1990 · 529 citations
The Effectiveness of Marketing Policy Boycotts: Environmental Opposition to Marketing1987 · 263 citations
The effectiveness of corporate communicative responses to accusations of unethical behavior1995 · 213 citations
Intercoder Reliability Estimation Approaches in Marketing: A Generalizability Theory Framework for Quantitative Data1990 · 175 citations
Marketing theory : evolution and evaluation1988 · 80 citations

Works

10 shown

Dissatisfied consumers who complain to the Better Business Bureau

Journal of Consumer Marketing·1999·4 authors·Open access

42citations

The Effectiveness of Compensation Given to Complaining Consumers: Is More Better?

The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior·1999·1 author·Open access

30citations

Verbal Communication Between Complaining Consumers and Company Service Representatives

Journal of Consumer Affairs·1996·2 authors

28citations

The effectiveness of corporate communicative responses to accusations of unethical behavior

Journal of Business Ethics·1995·2 authors

213citations

Intercoder Reliability Estimation Approaches in Marketing: A Generalizability Theory Framework for Quantitative Data

Journal of Marketing Research·1990·2 authors

175citations

Marketing Theory: Evolution and Evaluation

Journal of Marketing·1990·6 authors

529citations

Issues management and organizational accounts: An analysis of corporate responses to accusations of unethical business practices

Journal of Business Ethics·1989·3 authors

59citations

Marketing theory : evolution and evaluation

·1988·2 authors

80citations

The Effectiveness of Marketing Policy Boycotts: Environmental Opposition to Marketing

Journal of Marketing·1987·1 author

263citations

Marketing Theory: Classic and Contemporary Readings

Journal of Marketing·1987·3 authors·other

34citations