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Leonardo Nicolao · Study

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Leonardo Nicolao

6 works· latest 2026· 3 institutionscluster: provisionalORCID 0000-0001-8726-2326

h-index3

i102

Citations503

Works here6

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Most cited in this library

Happiness for Sale: Do Experiential Purchases Make Consumers Happier than Material Purchases?2009 · 479 citations
Can you imagine yourself wearing this product? Embodied mental simulation and attractiveness in e-commerce product pictures2022 · 17 citations
Improving Consumer Decisions: The Conscious Use of Primes as Performance Enhancers2016 · 3 citations
The robustness of mental accounting: a global perspective2023 · 3 citations
The Robustness of Mental Accounting Across 21 Countries2026 · 1 citations

Works

6 shown

The Robustness of Mental Accounting Across 21 Countries

Journal of Consumer Research·2026·99 authors·Open access

1citations

The robustness of mental accounting: a global perspective

·2023·94 authors·preprint·Open access

3citations

Can you imagine yourself wearing this product? Embodied mental simulation and attractiveness in e-commerce product pictures

Journal of Research in Interactive Marketing·2022·4 authors

17citations

Improving Consumer Decisions: The Conscious Use of Primes as Performance Enhancers

BAR - Brazilian Administration Review·2016·4 authors·Open access

3citations

When Repetition Leads to Faster Predicted Adaptation: the Role of Variety and Focalism.

ACR North American Advances·2015·3 authors

0citations

Happiness for Sale: Do Experiential Purchases Make Consumers Happier than Material Purchases?

Journal of Consumer Research·2009·3 authors·Open access

479citations