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Bernard Cova · Study
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Author
Bernard Cova
6 works
· latest 2018
· 1 institutions
cluster: provisional
ORCID 0009-0006-1575-3234
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Citations
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Most cited in this library
Co-creating the collective service experience
2015 · 196 citations
Re-conceptualizing escape in consumer research
2018 · 112 citations
Expériences de consommation et marketing expérientiel
2008 · 103 citations
La vie sociale des marques
2017 · 23 citations
The secret lives of unconventional campaigns: Street marketing on the fringe
2014 · 20 citations
Works
6 shown
Re-conceptualizing escape in consumer research
Qualitative Market Research An International Journal
·
2018
·
3 authors
112
citations
La vie sociale des marques
EMS Editions eBooks
·
2017
·
1 author
·
book
23
citations
Co-creating the collective service experience
Journal of service management
·
2015
·
2 authors
196
citations
The secret lives of unconventional campaigns: Street marketing on the fringe
Journal of Marketing Communications
·
2014
·
2 authors
·
Open access
20
citations
Mediterranean marketing and southern thinking: retrospects and prospects
Journal of Consumer Behaviour
·
2014
·
3 authors
13
citations
Expériences de consommation et marketing expérientiel
Revue française de gestion
·
2008
·
2 authors
103
citations