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Eija‐Liisa Heikka · Study
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Author
Eija‐Liisa Heikka
5 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0000-0003-1180-295X
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Citations
74
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5
18
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Most cited in this library
Linking concepts of playfulness and well-being at work in retail sector
2018 · 23 citations
Evolving value propositions in knowledge-intensive business services
2018 · 17 citations
Matching value propositions with varied customer needs: The role of service modularity
2018 · 15 citations
Supporting value co-creation through interaction during the pre-purchase customer journey: empirical evidence from B2B HR services
2023 · 14 citations
Value propositions in KIBS : How to facilitate the communication of value?
2023 · 5 citations
Works
5 shown
Value propositions in KIBS : How to facilitate the communication of value?
Knowledge and Process Management
·
2023
·
1 author
·
Open access
5
citations
Supporting value co-creation through interaction during the pre-purchase customer journey: empirical evidence from B2B HR services
Journal of Business and Industrial Marketing
·
2023
·
3 authors
·
Open access
14
citations
Evolving value propositions in knowledge-intensive business services
Journal of Business and Industrial Marketing
·
2018
·
2 authors
17
citations
Linking concepts of playfulness and well-being at work in retail sector
Journal of Retailing and Consumer Services
·
2018
·
8 authors
23
citations
Matching value propositions with varied customer needs: The role of service modularity
Knowledge and Process Management
·
2018
·
3 authors
15
citations