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Subramanian Balachander · Study

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Subramanian Balachander

19 works· latest 2023· 4 institutionscluster: provisionalORCID 0000-0002-1415-5615

h-index17

i1019

Citations1,980

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Most cited in this library

Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions2003 · 417 citations
Monitoring the Dynamics of Brand Equity Using Store-Level Data2007 · 236 citations
The Making of a “Hot Product”: A Signaling Explanation of Marketers’ Scarcity Strategy2005 · 232 citations
The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency2016 · 169 citations
Warranty Signalling and Reputation2001 · 143 citations

Works

19 shown

Coordinating traditional media advertising and online advertising in brand marketing

Production and Operations Management·2023·2 authors

16citations

Crowdfunding Project Design: Optimal Product Menu and Funding Target

Production and Operations Management·2021·3 authors·Open access

37citations

Provision of Optional versus Standard Product Features in Competition

Journal of Marketing·2017·4 authors·Open access

13citations

The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency

Journal of Marketing·2016·4 authors·Open access

169citations

Increasing Quality Sequence: When Is It an Optimal Product Introduction Strategy?

Management Science·2014·2 authors·Open access

23citations

How long has it been since the last deal? Consumer promotion timing expectations and promotional response

Quantitative Marketing and Economics

·2013

·2 authors

·Open access

36citations

Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions

Marketing Science·2009·3 authors·Open access

47citations

An Empirical Analysis of Scarcity Strategies in the Automobile Industry

Management Science·2009·3 authors·Open access

78citations

Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights

Journal of Marketing·2009·4 authors

96citations

Limited Edition Products: When and When Not to Offer Them

Marketing Science·2008·2 authors·Open access

142citations

Order of Entry and the Moderating Role of Comparison Brands in Brand Extension Evaluation: Figure 1

Journal of Consumer Research·2008·4 authors

47citations

Monitoring the Dynamics of Brand Equity Using Store-Level Data

Journal of Marketing·2007·3 authors

236citations

Research Note—Competitive Bundling and Counterbundling with Generalist and Specialist Firms

Management Science·2007·2 authors

63citations

The Making of a “Hot Product”: A Signaling Explanation of Marketers’ Scarcity Strategy

Management Science·2005·2 authors·Open access

232citations

Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions

Journal of Marketing·2003·2 authors

417citations

Warranty Signalling and Reputation

Management Science·2001·1 author

143citations

Modifying Customer Expectations of Price Decreases for a Durable Product

Management Science·1998·2 authors

30citations

Selection of Product Line Qualities and Prices to Signal Competitive Advantage

Management Science·1994·2 authors

73citations

Gaining More by Stocking Less: A Competitive Analysis of Product Availability

Marketing Science·1994·2 authors

82citations