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Kaye D. Sweetser · Study

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Kaye D. Sweetser

34 works· latest 2021· 3 institutionscluster: provisionalORCID 0000-0001-7429-5890

h-index29

i1034

Citations3,779

Works here34

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Most cited in this library

Adoption of social media for public relations by nonprofit organizations2009 · 441 citations
Examining the New Influencers: A Self-Presentation Study of A-List Blogs2005 · 335 citations
PR practitioners’ use of social media tools and communication technology2008 · 324 citations
Communicating during crisis: Use of blogs as a relationship management tool2007 · 271 citations
An examination of the role of online social media in journalists’ source mix2009 · 202 citations

Works

34 shown

Mind the gap: Understanding public relations competence in the eyes of practitioners and the dominant coalition

Public Relations Review·2021·2 authors·Open access

21citations

How media diet, partisan frames, candidate traits, and political organization-public relationship communication drive party reputation

Public Relations Review·2020·2 authors

21citations

Digital Political Public Relations

Routledge eBooks·2019·1 author·chapter

15citations

Will you run it? A gatekeeping experiment examining credibility, branding, and affiliation within information subsidies

Public Relations Review·2017·1 author

12citations

Communicated commitment and conversational voice: Abbreviated measures of communicative strategies for maintaining organization-public relationships

Journal of Public Relations Research·2016·2 authors

42citations

Demographics and Internet behaviors as predictors of active publics

Public Relations Review·2015·

4 authors

30citations

Super PACs and Strong Relationships: The Impact of Digital Interaction on the Political Organization–Public Relationship

Journal of Public Relations Research·2015·3 authors

23citations

Valence-based homophily on Twitter: Network Analysis of Emotions and Political Talk in the 2012 Presidential Election

New Media & Society·2014·6 authors

124citations

Social Media Adoption Among University Communicators

Journal of Public Relations Research·2012·2 authors

81citations

Social Media and Online Political Communication: The Role of Interpersonal Informational Trust and Openness

Journal of Broadcasting & Electronic Media·2012·4 authors

91citations

A survey of social media use, motivation and leadership among public relations practitioners

Public Relations Review·2011·2 authors

70citations

Kids These Days: Examining Differences in Political Uses and Gratifications, Internet Political Participation, Political Information Efficacy, and Cynicism on the Basis of Age

American Behavioral Scientist·2011·3 authors

148citations

YouTube-ification of Political Talk: An Examination of Persuasion Appeals in Viral Video

American Behavioral Scientist·2011·3 authors·Open access

114citations

A Losing Strategy: The Impact of Nondisclosure in Social Media on Relationships

Journal of Public Relations Research·2010·1 author

83citations

Social Media and Shared—or Divergent—Uses? A Coorientation Analysis of Public Relations Practitioners and Journalists

International Journal of Strategic Communication·2010·3 authors

63citations

Adoption of social media for public relations by nonprofit organizations

Public Relations Review·2009·6 authors

441citations

The blogosphere and public relations

Journal of Communication Management·2009·3 authors

52citations

An examination of the role of online social media in journalists’ source mix

Public Relations Review·2009·4 authors

202citations

PR practitioners’ use of social media tools and communication technology

Public Relations Review·2008·3 authors

324citations

Information subsidies and agenda-building during the Israel–Lebanon crisis

Public Relations Review·2008·2 authors

51citations

Intermedia Agenda Setting in Television, Advertising, and Blogs During the 2004 Election

Mass Communication & Society·2008·3 authors

190citations

Credibility and the Use of Blogs among Professionals in the Communication Industry

Journalism & Mass Communication Quarterly·2008·4 authors

83citations

Stealth soapboxes: political information efficacy, cynicism and uses of celebrity weblogs among readers

New Media & Society·2008·2 authors

69citations

How Much Do They Think It Affects Them and Whom Do They Believe?: Comparing the Third-Person Effect and Credibility of Blogs and Traditional Media

Communication Quarterly·2007·2 authors

101citations

Uses and Perceptions of Blogs: A Report on Professional Journalists and Journalism Educators

Journalism & Mass Communication Educator·2007·4 authors

49citations

Communicating during crisis: Use of blogs as a relationship management tool

Public Relations Review·2007·2 authors

271citations

Candidate Campaign Blogs

American Behavioral Scientist·2007·1 author

50citations

Blog power: Examining the effects of practitioner blog use on power in public relations

Public Relations Review·2007·4 authors

124citations

Blog offensive: An exploratory analysis of attacks published on campaign blog posts from a political public relations perspective

Public Relations Review·2006·1 author

78citations

Evolution of Online Campaigning: Increasing Interactivity in Candidate Web Sites and Blogs Through Text and Technical Features

Mass Communication & Society·2006·4 authors

135citations

Examining the New Influencers: A Self-Presentation Study of A-List Blogs

Journalism & Mass Communication Quarterly·2005·2 authors

335citations

Candidate Campaign E-Mail Messages in the Presidential Election 2004

American Behavioral Scientist·2005·2 authors

51citations

Blogging and Hyperlinking: use of the Web to enhance viability during the 2004 US campaign

Journalism Studies·2005·5 authors

103citations

Harvard International Journal of Press/Politics·2005·4 authors

132citations