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Michael Steiner · Study

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Michael Steiner

4 works· latest 2017· 3 institutionscluster: provisionalORCID 0000-0002-2848-9034

h-index4

i104

Citations402

Works here4

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Most cited in this library

Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: An empirical comparison2004 · 156 citations
How Mobile In‐Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective2017 · 110 citations
To invest, or not to invest, in brands? Drivers of brand relevance in B2B markets2011 · 89 citations
Do customized service packages impede value capture in industrial markets?2014 · 47 citations

Works

4 shown

How Mobile In‐Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective

Psychology and Marketing·2017·4 authors

110citations

Do customized service packages impede value capture in industrial markets?

Journal of the Academy of Marketing Science·2014·4 authors·Open access

47citations

To invest, or not to invest, in brands? Drivers of brand relevance in B2B markets

Industrial Marketing Management·2011·3 authors

89citations

Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: An empirical comparison

European Journal of Operational Research·2004·3 authors

156citations