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Christopher Kanitz · Study

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Christopher Kanitz

6 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0003-1486-6780

h-index6

i104

Citations103

Works here6

10

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Most cited in this library

Fancy a coffee withFriendsin ‘Central Perk’?2013 · 31 citations
Customer centricity as a key to success for pharma2010 · 29 citations
Gestaltung komplexer Markenarchitekturen2013 · 16 citations
Identification as a Sword in the War for Talent: Understanding Organizational Identification Through a Prospective Employee Lens2024 · 15 citations
The challenge of pharmaceutical brand architecture: A theoretical analysis based on the Brand Architecture Model (B.A.M.)2012 · 6 citations

Works

6 shown

Identification as a Sword in the War for Talent: Understanding Organizational Identification Through a Prospective Employee Lens

Psychology and Marketing·2024·4 authors·Open access

15citations

Vom Haben zum Sein – die Zukunft der globalen Luxusindustrie

Springer eBooks·2016·3 authors·chapter

6citations

Fancy a coffee withFriendsin ‘Central Perk’?

International Journal of Advertising·2013·3 authors

31citations

Gestaltung komplexer Markenarchitekturen

Springer eBooks·2013·1 author·book

16citations

The challenge of pharmaceutical brand architecture: A theoretical analysis based on the Brand Architecture Model (B.A.M.)

The Marketing Review·2012·2 authors

6citations

Customer centricity as a key to success for pharma

Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing·2010·2 authors

29citations