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Georgios T. HALKIAS · Study

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Georgios T. HALKIAS

23 works· latest 2022· 5 institutionscluster: provisionalORCID 0000-0002-4119-9808

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i1018

Citations1,080

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Most cited in this library

The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference2016 · 214 citations
Explicit versus implicit country stereotypes as predictors of product preferences: Insights from the stereotype content model2017 · 103 citations
Universal dimensions of individuals' perception: Revisiting the operationalization of warmth and competence with a mixed-method approach2020 · 103 citations
Global and local brand stereotypes: formation, content transfer, and impact2019 · 101 citations
Mental representation of brands: a schema-based approach to consumers’ organization of market knowledge2015 · 89 citations

Works

23 shown

Warmth and competence perceptions of key protagonists are associated with containment measures during the COVID-19 pandemic: Evidence from 35 countries

Scientific Reports·2022·64 authors·Open access

10citations

Made by her vs. him: Gender influences in product preferences and the role of individual action efficacy in restoring social equalities

Journal of Consumer Psychology·2022·2 authors·Open access

8citations

The compensatory influences of country stereotypes and the global/local nature of brands: An extended framework

Journal of Business Research·2021·3 authors·Open access

25citations

How do international advertisers use consumer culture positioning strategies? A cross-national, cross-category approach

International Marketing Review·2020·3 authors·Open access

17citations

Universal dimensions of individuals' perception: Revisiting the operationalization of warmth and competence with a mixed-method approach

International Journal of Research in Marketing·2020·2 authors·Open access

103

citations

One color fits all: product category color norms and (a)typical package colors

Review of Managerial Science·2019·2 authors·Open access

38citations

Global and local brand stereotypes: formation, content transfer, and impact

International Marketing Review·2019·2 authors

101citations

Multiple consumer identities and the crossover effect of the EU identity in predicting domestic and foreign product preferences

Journal of Business Research·2018·3 authors

31citations

Explicit versus implicit country stereotypes as predictors of product preferences: Insights from the stereotype content model

Journal of International Business Studies·2017·4 authors·Open access

103citations

Exploring the effectiveness of foreign brand communication: Consumer culture ad imagery and brand schema incongruity

Journal of Business Research·2017·4 authors·Open access

39citations

Repetitive Religious Chanting Modulates the Late-Stage Brain Response to Fear- and Stress-Provoking Pictures

Frontiers in Psychology·2017·9 authors·Open access

54citations

The Mirror and the Palimpsest: The Myth of Buddhist Kingship in Imperial Tibet

BRILL eBooks·2016·1 author·chapter·Open access

4citations

Schema strength, processing opportunity, and the rewarding nature of incongruity resolution in advertising

International Journal of Advertising·2016·2 authors

29citations

The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference

Journal of Business Research·2016·3 authors·Open access

214citations

Mental representation of brands: a schema-based approach to consumers’ organization of market knowledge

Journal of Product & Brand Management·2015·1 author

89citations

The Self-immolation of Kalanos and other Luminous Encounters Among Greeks and Indian Buddhists in the Hellenistic World

The HKU Scholars Hub (University of Hong Kong)·2015·1 author

8citations

The Degree of Ad–Brand Incongruity and the Distinction Between Schema-Driven and Stimulus-Driven Attitudes

Journal of Advertising·2014·2 authors

84citations

When the Greeks Converted the Buddha: Asymmetrical Transfers of Knowledge in Indo-Greek Cultures

BRILL eBooks·2013·1 author·chapter·Open access

54citations

Trivial Product Attributes in Competitive Choice Settings: Perceived Risk and Self-Confidence

PsycEXTRA Dataset·2013·2 authors·dataset

0citations

Luminous Bliss: A Religious History of Pure Land Literature in Tibet

Project Muse (Johns Hopkins University)·2012·1 author

8citations

Increasing advertising effectiveness through incongruity-based tactics: The moderating role of consumer involvement

Journal of Marketing Communications·2011·2 authors

36citations

How Schema Incongruity Influences Consumer Responses: Exploring the Degree of Incongruity For Different Sources of Discrepancy

ACR European Advances·2011·2 authors

13citations

Tibetan buddhism registered : A catalogue from the Imperial Court of 'Phang Thang

The HKU Scholars Hub (University of Hong Kong)·2004·1 author·Open access

12citations