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Annie Hagen Danbury · Study

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Annie Hagen Danbury

2 works· latest 2017· 1 institutionscluster: provisional

h-index2

i102

Citations116

Works here2

17

Most cited in this library

Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands2017 · 66 citations
Emotional appeals in UK business-to-business financial services advertisements2017 · 50 citations

Works

2 shown

Emotional appeals in UK business-to-business financial services advertisements

International Journal of Bank Marketing·2017·3 authors·Open access

50citations

Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands

Journal of Product & Brand Management·2017·2 authors·Open access

66citations