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Gwen Bachmann Achenreiner · Study

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Gwen Bachmann Achenreiner

4 works· latest 2020· 1 institutionscluster: provisional

h-index4

i104

Citations347

Works here4

97

01

03

20

Most cited in this library

The Meaning of Brand Names to Children: A Developmental Investigation2003 · 201 citations
Materialistic Values and Susceptibility to Influence in Children1997 · 105 citations
Market Research in the “Real” World: Are We Teaching Students What They Need to Know?2001 · 22 citations
IS WHAT STUDENTS WANT WHAT THEY REALLY NEED? A VALUES VIEW OF UNDERGRADUATE MARKETING ELECTIVE COURSE OFFERINGS2020 · 19 citations

Works

4 shown

IS WHAT STUDENTS WANT WHAT THEY REALLY NEED? A VALUES VIEW OF UNDERGRADUATE MARKETING ELECTIVE COURSE OFFERINGS

Marketing Education Review·2020·4 authors

19citations

The Meaning of Brand Names to Children: A Developmental Investigation

Journal of Consumer Psychology·2003·2 authors

201citations

Market Research in the “Real” World: Are We Teaching Students What They Need to Know?

Marketing Education Review·2001·1 author

22citations

Materialistic Values and Susceptibility to Influence in Children

ACR North American Advances·1997·1 author

105citations