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Pratik Modi · Study
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Author
Pratik Modi
9 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0000-0002-7093-4680
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Citations
221
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Most cited in this library
New product innovations in times of crisis: How did women entrepreneurs survive the COVID-19 crisis?
2023 · 47 citations
Reaching the price conscious consumer: The impact of personality, generational cohort and social media use
2020 · 37 citations
Measuring market orientation in nonprofit organizations
2012 · 34 citations
Market orientation in nonprofit organizations: innovativeness, resource scarcity, and performance
2012 · 33 citations
Values, personality traits, and packaging‐free shopping: A mixed‐method approach
2022 · 25 citations
Works
9 shown
New product innovations in times of crisis: How did women entrepreneurs survive the COVID-19 crisis?
Industrial Marketing Management
·
2023
·
3 authors
·
Open access
47
citations
Why do livelihood programmes fail?
Routledge eBooks
·
2022
·
2 authors
·
chapter
1
citations
Values, personality traits, and packaging‐free shopping: A mixed‐method approach
Business Ethics the Environment & Responsibility
·
2022
·
3 authors
25
citations
Reaching the price conscious consumer: The impact of personality, generational cohort and social media use
Journal of Consumer Behaviour
·
2020
·
5 authors
37
citations
Market Separations for BOP Producers
International Journal of Rural Management
·
2015
·
2 authors
22
citations
Measuring market orientation in nonprofit organizations
Journal of Strategic Marketing
·
2012
·
1 author
34
citations
Rural Marketing: Marketing to the Rural, Poor or Disadvantaged Consumers
International Journal of Rural Management
·
2012
·
1 author
·
editorial
·
Open access
6
citations
Market orientation in nonprofit organizations: innovativeness, resource scarcity, and performance
Journal of Strategic Marketing
·
2012
·
1 author
33
citations
Rural Marketing
International Journal of Rural Management
·
2009
·
1 author
16
citations