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Silke C. Heß · Study
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Author
Silke C. Heß
3 works
· latest 2015
· 1 institutions
cluster: provisional
Works
3 shown
THE ROLE OF DEFAULTS IN PREVENTING INNOVATION REJECTION
International Journal of Innovation Management
·
2015
·
3 authors
·
Open access
10
citations
Amazon: How Amazon Establishes a Global Reach in E-tailing
·
2013
·
2 authors
0
citations
Externally Directed and Internally Directed Market Launch Management: The Role of Organizational Factors in Influencing New Product Success
Journal of Product Innovation Management
·
2012
·
3 authors
·
Open access
49
citations