SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Pekka Mattila · Study

Home/Author

Pekka Mattila

14 works· latest 2019· 1 institutionscluster: provisionalORCID 0009-0003-1910-6999

h-index11

i1011

Citations588

Works here14

07

13

14

15

16

17

18

19

Most cited in this library

Understanding fashion consumers’ attitude and behavioral intention toward sustainable fashion products: Focus on sustainable knowledge sources and knowledge types2016 · 156 citations
Extending the luxury experience to social media – User-Generated Content co-creation in a branded event2018 · 110 citations
The Role of Fashion Brand Authenticity in Product Management: A Holistic Marketing Approach2014 · 100 citations
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing2014 · 48 citations
Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention2017 · 42 citations

Works

14 shown

MARKETING FASHION AS ART OR THE ART OF MARKETING FASHION?

Global Fashion Management Conference·2019·2 authors·other

1citations

Extending the luxury experience to social media – User-Generated Content co-creation in a branded event

Journal of Business Research·2018·2 authors

110citations

Paradox and market renewal

Marketing Intelligence & Planning·2018·4 authors·Open access

18citations

International fashion trade shows as platforms for experiential branding

Journal of Global Fashion Marketing·2018·2 authors

8citations

Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention

Journal of Marketing·2017·4 authors

42citations

Reimagining Society Through Retail Practice

Journal of Retailing·2016·5 authors

24citations

Understanding fashion consumers’ attitude and behavioral intention toward sustainable fashion products: Focus on sustainable knowledge sources and knowledge types

Journal of Global Fashion Marketing·2016·4 authors

156citations

Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands: a comparison study of Korea, China, and Russia

International Journal of Advertising·2015·4 authors

30citations

Exploring SNS as a consumer tool for retail therapy: explicating semantic networks of “shopping makes me happy (unhappy)” as a new product development method

Journal of Global Scholars of Marketing Science·2015·4 authors

16citations

The Role of Fashion Brand Authenticity in Product Management: A Holistic Marketing Approach

Journal of Product Innovation Management·2014·4 authors

100citations

Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing

Journal of Global Scholars of Marketing Science·2014·5 authors

48citations

“Managerial storytelling”: how we produce managerial and academic stories in qualitative B2B case study research

Journal of Global Scholars of Marketing Science·2014·4 authors

7citations

Using Live Cases for Teaching, Industry Collaboration, and Research

Marketing Education Review·2013·4 authors

11citations

Johdettu muutos : avaimet organisaation hallittuun uudistumiseen

·2007·1 author

17citations