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Prabha Kiran · Study

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Prabha Kiran

5 works· latest 2025· 2 institutionscluster: provisionalORCID 0000-0002-9256-8407

h-index4

i101

Citations31

Works here5

19

22

24

25

Most cited in this library

Understanding the Influence of Utilitarian and Hedonic Factors on Buying Behaviour of Gen Y while Purchasing Smartphones2019 · 11 citations
New corporate social responsibility brand evaluation in a developing country: Uzbekistan2022 · 8 citations
Moderation of Income and Age on Customer Purchase Intention of Green Cosmetics in Bangalore2022 · 7 citations
Understanding the Contribution of Artificial Intelligence2024 · 4 citations
Strategic Competency Development in Indian Tourism2025 · 1 citations

Works

5 shown

Strategic Competency Development in Indian Tourism

IGI Global eBooks·2025·4 authors·chapter

1citations

Understanding the Contribution of Artificial Intelligence

CRC Press eBooks·2024·4 authors·chapter

4citations

New corporate social responsibility brand evaluation in a developing country: Uzbekistan

International Journal of Corporate Social Responsibility·2022·3 authors·Open access

8citations

Moderation of Income and Age on Customer Purchase Intention of Green Cosmetics in Bangalore

Springer proceedings in business and economics·2022·4 authors·chapter

7citations

Understanding the Influence of Utilitarian and Hedonic Factors on Buying Behaviour of Gen Y while Purchasing Smartphones

Ushus - Journal of Business Management·2019·3 authors·Open access

11citations