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Antje Mark · Study
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Antje Mark
1 works
· latest 2007
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cluster: provisional
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Implications from cue utilisation theory and signalling theory for firm reputation and the marketing of new products
2007 · 57 citations
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Implications from cue utilisation theory and signalling theory for firm reputation and the marketing of new products
International Journal of Product Development
·
2007
·
2 authors
57
citations