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Ludmilla Gricenko Wells · Study

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Ludmilla Gricenko Wells

7 works· latest 2014· 2 institutionscluster: provisional

h-index7

i103

Citations126

Works here7

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Most cited in this library

Western Concepts, Russian Perspectives: Meanings of Advertising in the Former Soviet Union1994 · 54 citations
Teaching Practices and Emphases in Advertising Creative Courses1999 · 20 citations
A Comparison of Western Business Instruction in China With U.S. Instruction: A Case Study of Perceived Program Emphases and Satisfaction Levels2009 · 19 citations
Assessing Materialism among the Future Elites of China2014 · 9 citations
A New World Order: The Role of Advertising in Russia and the NIS1997 · 9 citations

Works

7 shown

Assessing Materialism among the Future Elites of China

Journal of International Consumer Marketing·2014·3 authors

9citations

A Comparison of Western Business Instruction in China With U.S. Instruction: A Case Study of Perceived Program Emphases and Satisfaction Levels

Journal of Teaching in International Business·2009·3 authors

19citations

Russian Advertising Attitudes

Journal of International Consumer Marketing·2008·3 authors

8citations

A Comparison of Associational and Claimless-Informational Advertising in Russia

Journal of East-West Business·2006·2 authors

7citations

Teaching Practices and Emphases in Advertising Creative Courses

Journalism & Mass Communication Educator·1999·2 authors

20citations

A New World Order: The Role of Advertising in Russia and the NIS

International Journal of Advertising·1997·1 author

9citations

Western Concepts, Russian Perspectives: Meanings of Advertising in the Former Soviet Union

Journal of Advertising·1994·1 author

54citations