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Monika Koller · Study

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Monika Koller

17 works· latest 2020· 2 institutionscluster: provisional

h-index15

i1016

Citations1,589

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Most cited in this library

Three Decades of Customer Value Research: Paradigmatic Roots and Future Research Avenues2020 · 304 citations
Further insights into perceived value and consumer loyalty: A “Green” perspective2011 · 293 citations
Effective entrepreneurial marketing on Facebook – A longitudinal study2018 · 160 citations
Customer perceived value—Conceptualization and avenues for future research2015 · 155 citations
Customer segmentation using unobserved heterogeneity in the perceived-value–loyalty–intentions link2013 · 125 citations

Works

17 shown

Three Decades of Customer Value Research: Paradigmatic Roots and Future Research Avenues

Journal of Service Research·2020·5 authors

304citations

Can Evaluative Conditioning Change Well-Established Attitudes Towards Popular Brands? Your Brain Says Yes Even Though Your Mouth Says No

Brain Sciences·2019·3 authors·Open access

12citations

Effective entrepreneurial marketing on Facebook – A longitudinal study

Journal of Business Research·2018·5 authors·Open access

160citations

Evaluative conditioning of established brands: Implicit measures reveal other effects than explicit measures.

Journal of Neuroscience Psychology and Economics·2017·3 authors

24citations

Established liked versus disliked brands: Brain activity, implicit associations and explicit responses

Cogent Psychology·2016·5 authors·Open access

65citations

Customer perceived value—Conceptualization and avenues for future research

Cogent Psychology·

2015

·3 authors

·Open access

155citations

Customer segmentation using unobserved heterogeneity in the perceived-value–loyalty–intentions link

Journal of Business Research·2013·4 authors·Open access

125citations

Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour

Journal of Marketing Management·2013·3 authors

125citations

Persuasibility and the Self – Investigating Heterogeneity among Consumers

Australasian Marketing Journal (AMJ)·2013·4 authors

6citations

Heterogeneous development of cognitive dissonance over time and its effect on satisfaction and loyalty

Journal of Customer Behaviour·2012·2 authors

25citations

Towards a new paradigm of measurement in marketing

Journal of Business Research·2012·2 authors

44citations

Further insights into perceived value and consumer loyalty: A “Green” perspective

Psychology and Marketing·2011·3 authors

293citations

Objective Measures of Emotion Related to Brand Attitude: A New Way to Quantify Emotion-Related Aspects Relevant to Marketing

PLoS ONE·2011·2 authors·Open access

100citations

Investigating the Impact of Cognitive Dissonance and Customer Satisfaction on Loyalty and Complaint Behaviour

ReMark - Revista Brasileira de Marketing·2010·2 authors·Open access

21citations

Benchmarking in service marketing – a longitudinal analysis of the customer

Benchmarking An International Journal·2009·2 authors

21citations

Longitudinale Betrachtung der Kognitiven Dissonanz

Peter Lang D eBooks·2008·1 author·book·Open access

17citations

Cognitive dissonance as a relevant construct throughout the decision-making and consumption process - an empirical investigation related to a package tour

Journal of Customer Behaviour·2007·2 authors

92citations