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Shang-Chun Ma · Study
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Shang-Chun Ma
2 works
· latest 2021
· 1 institutions
cluster: provisional
ORCID 0000-0001-8970-4079
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Most cited in this library
Service quality, perceived value and behavioral intentions among highly and lowly identified baseball consumers across nations
2019 · 34 citations
How Corporate Social Responsibility and Social Identities Lead to Corporate Brand Equity: An Evaluation in the Context of Sport Teams as Brand Extensions
2021 · 23 citations
Works
2 shown
How Corporate Social Responsibility and Social Identities Lead to Corporate Brand Equity: An Evaluation in the Context of Sport Teams as Brand Extensions
Sport Marketing Quarterly
·
2021
·
2 authors
23
citations
Service quality, perceived value and behavioral intentions among highly and lowly identified baseball consumers across nations
International Journal of Sports Marketing and Sponsorship
·
2019
·
2 authors
34
citations