S
Study
Academic Library
Search
Dashboard
Shelves
Open access
My library
Review
Maria Antonietta Raimondo · Study
Home
/
Author
Maria Antonietta Raimondo
6 works
· latest 2024
· 1 institutions
cluster: provisional
ORCID 0000-0003-3883-592X
Works
6 shown
Better abstract or concrete, narrating or not: optimal strategies for the communication of innovation
European Journal of Innovation Management
·
2024
·
3 authors
·
Open access
5
citations
Consumers' identity signaling towards social groups: The effects of dissociative desire on brand prominence preferences
Psychology and Marketing
·
2022
·
4 authors
·
Open access
38
citations
Effects of au naturel packaging colors on willingness to pay for healthy food
Psychology and Marketing
·
2019
·
4 authors
·
Open access
91
citations
Breaking Through Complexity: Visual and Conceptual Dimensions in Logo Evaluation across Exposures
Psychology and Marketing
·
2014
·
4 authors
·
Open access
62
citations
Customer Attitude and Dispositions towards Customized Products: The Interaction between Customization Model and Brand
Journal of Interactive Marketing
·
2013
·
3 authors
29
citations
How Relationship Age Moderates Loyalty Formation
Journal of Service Research
·
2008
·
3 authors
123
citations