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John Bowman Dinsmore · Study

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John Bowman Dinsmore

13 works· latest 2023· 3 institutionscluster: provisionalORCID 0000-0002-2158-3933

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Citations467

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Most cited in this library

Understanding the implications of equity crowdfunding on sustainability-oriented innovation and changes in agri-food systems: Insights into an open innovation approach2021 · 120 citations
Improving service brand personality with augmented reality marketing2021 · 78 citations
To “Free” or Not to “Free”: Trait Predictors of Mobile App Purchasing Tendencies2017 · 61 citations
Construal-level mind-sets and the perceived validity of marketing claims2011 · 57 citations
If it tastes bad it must be good: Consumer naïve theories and the marketing placebo effect2012 · 40 citations

Works

13 shown

Benefits, barriers, and facilitators of developing B2B mobile applications

Journal of Business and Industrial Marketing·2023·3 authors

10citations

Testosterone and financial risk taking

Edward Elgar Publishing eBooks·2022·3 authors·chapter

4citations

Improving service brand personality with augmented reality marketing

Journal of Services Marketing·2021·3 authors

78citations

Understanding Business Student Retention During Covid-19: Roles of Service Quality, College Brand, and Academic Satisfaction, and Stress

Services Marketing Quarterly·2021·5 authors

30citations

Understanding the implications of equity crowdfunding on sustainability-oriented innovation and changes in agri-food systems: Insights into an open innovation approach

Technological Forecasting and Social Change·2021·4 authors

120citations

The effects of money exposure on testosterone and risk-taking, and the moderating role of narcissism

Personality and Individual Differences·2017·4 authors

14citations

To “Free” or Not to “Free”: Trait Predictors of Mobile App Purchasing Tendencies

Psychology and Marketing·2017·3 authors·Open access

61citations

Metaphorical communication, self-presentation, and consumer inference in service encounters

Journal of Business Research·2016·4 authors

18citations

Monetary vs. nonmonetary prices: differences in product evaluations due to pricing strategies within mobile applications

Journal of Strategic Marketing·2015·3 authors

16citations

How Group Loyalties Shape Ethical Judgment and Punishment Preferences

Psychology and Marketing·2013·3 authors

19citations

The Mental Accounting of Partitioned Monetary and Nonmonetary Prices

OhioLink ETD Center (Ohio Library and Information Network)·2013·1 author·Open access

0citations

If it tastes bad it must be good: Consumer naïve theories and the marketing placebo effect

International Journal of Research in Marketing·2012·5 authors·Open access

40citations

Construal-level mind-sets and the perceived validity of marketing claims

Marketing Letters·2011·6 authors

57citations