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Suresh Divakar · Study
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Suresh Divakar
3 works
· latest 2005
· 1 institutions
cluster: provisional
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Most cited in this library
Practice Prize Article— CHAN4CAST : A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods
2005 · 102 citations
Size does matter: Analyzing brand-size competition using store level scanner data
1999 · 21 citations
Incorporating balance of power in channel decision structure: Theory and empirical application
1999 · 13 citations
Works
3 shown
Practice Prize Article— CHAN4CAST : A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods
Marketing Science
·
2005
·
3 authors
102
citations
Incorporating balance of power in channel decision structure: Theory and empirical application
Journal of Retailing and Consumer Services
·
1999
·
2 authors
13
citations
Size does matter: Analyzing brand-size competition using store level scanner data
Journal of Retailing
·
1999
·
2 authors
21
citations