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Thais M. Zimbres · Study
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Author
Thais M. Zimbres
2 works
· latest 2018
· 1 institutions
cluster: provisional
ORCID 0000-0001-5839-7520
Works
2 shown
A systematic analysis of research applying ‘principles of dialogic communication’ to organizational websites, blogs, and social media: Implications for theory and practice
Journal of Public Relations Research
·
2018
·
2 authors
128
citations
The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic review
International Journal of Advertising
·
2017
·
3 authors
120
citations