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Gillian Moran · Study

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Gillian Moran

3 works· latest 2023· 2 institutionscluster: provisionalORCID 0000-0002-1831-2921

h-index3

i102

Citations370

Works here3

14

19

23

Most cited in this library

Message content features and social media engagement: evidence from the media industry2019 · 224 citations
eWOM credibility on social networking sites: A framework2014 · 137 citations
The challenge of skill development through “experiencing” integrated marketing communications2023 · 9 citations

Works

3 shown

The challenge of skill development through “experiencing” integrated marketing communications

Higher Education Skills and Work-based Learning·2023·2 authors·Open access

9citations

Message content features and social media engagement: evidence from the media industry

Journal of Product & Brand Management·2019·3 authors

224citations

eWOM credibility on social networking sites: A framework

Journal of Marketing Communications·2014·2 authors·Open access

137citations