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Alberto Marcati · Study
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Author
Alberto Marcati
6 works
· latest 2017
· 2 institutions
cluster: provisional
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6
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6
Citations
732
Works here
6
96
08
11
16
17
Most cited in this library
The role of SME entrepreneurs’ innovativeness and personality in the adoption of innovations
2008 · 412 citations
Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations
2017 · 159 citations
The influence of country-of-origin stereotypes on consumer responses to food safety scandals: The case of the horsemeat adulteration
2016 · 75 citations
Network analyses of brand switching behavior
1996 · 44 citations
Nature and antecedents of a marketing approach according to Italian SME entrepreneurs
2011 · 22 citations
Works
6 shown
Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations
Computers in Human Behavior
·
2017
·
5 authors
·
Open access
159
citations
The influence of country-of-origin stereotypes on consumer responses to food safety scandals: The case of the horsemeat adulteration
Food Quality and Preference
·
2016
·
4 authors
75
citations
Nature and antecedents of a marketing approach according to Italian SME entrepreneurs
International Journal of Entrepreneurial Behaviour & Research
·
2011
·
3 authors
22
citations
The role of SME entrepreneurs’ innovativeness and personality in the adoption of innovations
Research Policy
·
2008
·
3 authors
412
citations
What is marketing for SME entrepreneurs? The need to market the marketing approach
IRIS - Institutional Research Information System (Libera Università Internazionale degli Studi Sociali Guido Carli)
·
2008
·
3 authors
·
other
20
citations
Network analyses of brand switching behavior
International Journal of Research in Marketing
·
1996
·
4 authors
·
Open access
44
citations