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Tanmay Chattopadhyay · Study

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Tanmay Chattopadhyay

3 works· latest 2010cluster: provisionalORCID 0000-0002-5498-9729

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i103

Citations74

Works here3

09

10

Most cited in this library

Media mix elements affecting brand equity: A study of the Indian passenger car market2010 · 31 citations
Marketing Mix Elements Influencing Brand Equity and Brand Choice2010 · 27 citations
Determinants of brand equity - A blue print for building strong brand: A study of automobile segment in India2009 · 16 citations

Works

3 shown

Media mix elements affecting brand equity: A study of the Indian passenger car market

IIMB Management Review·2010·3 authors·Open access

31citations

Marketing Mix Elements Influencing Brand Equity and Brand Choice

Vikalpa The Journal for Decision Makers·2010·3 authors·Open access

27citations

Determinants of brand equity - A blue print for building strong brand: A study of automobile segment in India

African Journal of Marketing Management·2009·3 authors·Open access

16citations