SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Chu‐Mei Liu · Study

Home/Author

Chu‐Mei Liu

1 works· latest 2002· 1 institutionscluster: provisional

h-index1

i101

Citations69

Works here1

02

Most cited in this library

The effects of promotional activities on brand decision in the cellular telephone industry2002 · 69 citations

Works

1 shown

The effects of promotional activities on brand decision in the cellular telephone industry

Journal of Product & Brand Management·2002·1 author

69citations