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Sumetha Madhu · Study
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Sumetha Madhu
1 works
· latest 2022
cluster: provisional
ORCID 0009-0001-5707-9384
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Online Promotions and Hedonic Motives as Moderators in the Relationship Between e-Impulsive Buying Tendency and Customer Satisfaction: Evidence From India
2022 · 44 citations
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Online Promotions and Hedonic Motives as Moderators in the Relationship Between e-Impulsive Buying Tendency and Customer Satisfaction: Evidence From India
Journal of Internet Commerce
·
2022
·
3 authors
44
citations